While the season is in full swing in our resorts, partners and tourists were able to discover "Empreintes", a press campaign launched by the CDA from January 6th to 23rd in the Alps: a visual, an identity and a message also declined in our 2020 greeting card.
For this speech, which is meant to be different and differentiating from the Group's communication habits, the "Empreintes" campaign proposes a series of 4 portraits, highlighting 4 pillars of the CDA's commitment: employment, tourist attractiveness, partnership with the territory's socio-professionals, and the environment.
For Sandra Picard, Director of Communications, Brand and CSR, "the image of the imprint represents our DNA and the way we interact with our local ecosystem, accompanying it and moving forward together, step by step": a message that is also that of the CDA's greeting card.
The portraits will be published from January 6th to 23rd in the daily and weekly regional press, on the reading media favoured by our ecosystem and on the days with the highest readership:
- In the weekly press: Eco Pays de Savoie (Savoie and Haute Savoir), La Tribune Lyon, La Savoie and L'essor Savoyard.
- In the daily press: Dauphiné Libéré (Savoie and Haute Savoie), Progrès Lyon, and La Provence Alpes de Haute Provence
For this speech, which is meant to be different and differentiating from the Group's communication habits, the "Empreintes" campaign proposes a series of 4 portraits, highlighting 4 pillars of the CDA's commitment: employment, tourist attractiveness, partnership with the territory's socio-professionals, and the environment.
For Sandra Picard, Director of Communications, Brand and CSR, "the image of the imprint represents our DNA and the way we interact with our local ecosystem, accompanying it and moving forward together, step by step": a message that is also that of the CDA's greeting card.
The portraits will be published from January 6th to 23rd in the daily and weekly regional press, on the reading media favoured by our ecosystem and on the days with the highest readership:
- In the weekly press: Eco Pays de Savoie (Savoie and Haute Savoir), La Tribune Lyon, La Savoie and L'essor Savoyard.
- In the daily press: Dauphiné Libéré (Savoie and Haute Savoie), Progrès Lyon, and La Provence Alpes de Haute Provence
